Cristiano Ronaldo has become the first billionaire footballer, but what makes an athlete marketable?

Cristiano Ronaldo has become the first billionaire footballer, but what makes an athlete marketable?

According to the financial information and media firm Bloomberg, the 40-year-old former Manchester United and Real Madrid striker, Cristiano Ronaldo, now playing his football in Saudi Arabia, has a net worth of $1.4bn. It places the Portugal captain among a rare group of athletes that includes basketball greats Michael Jordan, Magic Johnson and LeBron James as well as golfer Tiger Woods and tennis player Roger Federer. But what makes an athlete marketable?

SportsPro produce a list of the top 50 most marketable athletes every year. Their Head of Editorial, Sam Carp, tells Ade Adedoyin and John Bennett how stars such as Simone Biles and Ilona Maher use their platform to speak up on social issues can be attractive to big brands.

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Episoder(226)

A golden age of Italian tennis

A golden age of Italian tennis

Italy has six players inside the men's world top 50 including number one and four-time Grand Slam champion, Jannik Sinner.Jasmine Paolini is flying the flag on the women's side while Sara Errani - one...

12 Jul 38min

World Cup 2026: Norway can surprise England - Olympic great Johannes Klaebo

World Cup 2026: Norway can surprise England - Olympic great Johannes Klaebo

Johannes Hoesflot Klaebo wrote himself into Olympic history earlier this year, by breaking the all-time tally for gold medals won by a Winter Olympian. But this summer, he has been dividing his time b...

11 Jul 17min

Ghostwriting: How to tell someone else's story

Ghostwriting: How to tell someone else's story

Athletes' memoirs and autobiographies are among the biggest-selling books around the world each year - but often, the words aren't entirely their own. Many sports stars work with 'ghostwriters' - prof...

11 Jul 17min

World Cup 2026: Who’s put themselves in the shop window?

World Cup 2026: Who’s put themselves in the shop window?

Plenty of players have made names for themselves at this World Cup, from goalkeepers like Cape Verde’s Vozinha and Paraguay’s Orlando Gill to New Zealand midfielder Elijah Just. But though they might ...

10 Jul 20min

World Cup 2026: Will there be a new name on the trophy?

World Cup 2026: Will there be a new name on the trophy?

We’re at the quarter-final stage of the World Cup and four of the eight teams involved have never won football's greatest prize.For Morocco to do so, they must first overcome two-time champions, Franc...

9 Jul 27min

World Cup 2026: Soccer's growth in Trump's America

World Cup 2026: Soccer's growth in Trump's America

Lee James looks at whether co-hosting the men's Fifa World Cup will take football to another level in the United States. In many countries around the world, football is the major obsession - but the...

8 Jul 49min

World Cup 2026: Can Vancouver hang on to its own team?

World Cup 2026: Can Vancouver hang on to its own team?

As Vancouver hosts the last of its seven games at World Cup 2026, the city now faces a battle to keep its own MLS team. The Vancouver Whitecaps are for sale and have been linked with a potential rel...

7 Jul 20min

World Cup 2026: Haaland and Norway sail on as Brazil drought continues

World Cup 2026: Haaland and Norway sail on as Brazil drought continues

Norway, aided by two goals from Erling Haaland, have reached the World Cup quarter-finals for the first time with a 2-1 win over Brazil – whose wait for their sixth title will stretch to at least 28 y...

6 Jul 21min

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