Episode 44: Why Startup Storytelling is a Good Investment

How do you make your quantum startup stand out in an industry where every company name starts with the letter Q? One powerful way to do that is to tell the stories of the people building the technology. Christopher Godfree, Commercial Director at Across the Pond, has worked with Ai executives, robotics experts and Google’s Quantum Team to explain how their work will change the world. In this episode of The Quantum Spin by HKA, Christopher and host Veronica Combs discuss how storytelling can derisk deep tech investments and why it’s important to do more than just explain how something works to attract new employees and investment.

00:00 Welcome to Quantum Spin

00:46 Meet Christopher Godfree

01:59 Making Complex Human

03:55 Finding Quantum Use Cases

08:29 Storytelling Grows Business

11:30 Engineers as Story Fuel

13:21 Google Quantum Launch Playbook

16:12 Branding That Stands Out

20:15 Storytelling at Tech Speed

24:45 Culture and Quantum Narratives

26:50 What’s Next and Wrap Up

Christopher Godfree is the Commercial Director of Across the Pond, the creative consultancy and studio in one. Based in London, but with teams in San Francisco and Singapore, he works with some of the world's fastest-growing tech businesses, helping them tell more effective stories about their science and technology. He has worked in communications for twenty years, including at a scale up tech business in Tokyo, ad agency JWT London, and the BBC.

Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients at HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years.

Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠

Connect with HKA Marketing Communications on LinkedIn at

https://www.linkedin.com/company/hka-inc--public-relations/ or on our website https://hkamarcom.com/