2026 ad budget check-in: where media money's moving, with Brandon Doerrer

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure, what's happening in the upfronts (Disney's ask was a lot higher than buyers wanted to pay) and why streaming—not linear—is the thing keeping TV's growth numbers alive.

Hear more on growth in gaming advertising, Netflix and Omnicom's new AI targeting partnership and the complex shift in search. Plus, how World Cup marketing spend has impacted 2026 budgets.

Dig deeper on the topics mentioned in this week's episode:

~More on third quarter media buying trends

~How brands are using AI to solve data challenges

~EA's head of ads on video game brand integrations

~Listen to Ad Age's Marketer's Brief podcast

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Episoder(209)

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Weekly Report: How 2 indie shops beat larger rivals for a $550M account

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Weekly Report: Alex Cooper says ad agencies are the problem

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In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Jul 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

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Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Jun 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Jun 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Jun 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses t...

5 Jun 22min

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