Be Cheeky - Pete Markey on Brand, Careers and the AI Experience Gap
We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is no...
15 Okt 51min
Sneak peek: Be Cheeky - Pete Markey on Brand, Careers and the AI Experience Gap
We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is no...
14 Okt 1min
How to master the art of pitching and persuasion
How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...
13 Aug 1h 3min
Sneak peek: How to master the art of pitching and persuasion
How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...
12 Aug 1min
AI-native marketing teams: Rethinking roles, skills and structure
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker i...
30 Jul 48min
Sneak peek: AI-native marketing teams
What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker i...
29 Jul 1min
The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030
Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...
16 Jul 52min
