How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape.

From the legendary British Rail pitch to a bold workshop with a luxury retail company, Danny shares real-world stories that show why emotion-first, PowerPoint-last is the future of persuasion. You’ll learn how to move beyond 100-page decks, create pitches people remember for years, and genuinely differentiate your approach when everyone else looks and sounds the same.

Whether you’re pitching a new client, an internal concept, or your own ideas as a marketer, this episode will help you rethink how you show up in the room.

In this episode, you’ll learn:

• Why emotion must come before information in every pitch, and how to back it up with evidence
• Practical ways to differentiate when your competitors are just as smart and experienced
• How to handle curveball questions and mid-pitch pivots without losing your cool
• The leadership behaviours that create brave, creative pitch teams

If you’re tired of safe, forgettable pitches and want to captivate and convince any audience, this is an episode you’ll want your whole team to hear.

Listen now to start reimagining your next pitch.

Want to know more? Check out the CIM Content hub now for all things marketing.

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