What do American millennials want in a car?
Autology12 Mai 2022

What do American millennials want in a car?

In this week's episode of Autology, S&P Global Mobility experts discuss what American millennials want in their vehicles. As the largest generational group in the US, we take a look at what makes millennials an important consumer segment, as well as what features and technology are of most interest. We look at how COVID-19 has impacted millennials' purchasing behavior and the vehicle buyer journey, as well as how this segment has set the stage for younger generations. What are the drivers and deciding factors for a new vehicle purchase beyond the technology? How are these consumers impacting growth trends like electrification and the adoption of electric vehicles? Tune in to find out the answers, and much more! Speakers: • Anna H. Buettner, Principal Analyst – Connected Car & Vehicle Experience at S&P Global Mobility • Yanina Mills, Senior Analyst – Consumer Research at S&P Global Mobility • Brian Rhodes, Associate Director – Connected Car & Vehicle Experience at S&P Global Mobility We'd love to hear your thoughts on this episode at our autology@ihsmarkit.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website.

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Episoder(100)

Supplier Soundbytes with CCO of Covestro: Why cars are becoming material experiences

Supplier Soundbytes with CCO of Covestro: Why cars are becoming material experiences

Autology is a podcast series from Mobility Global (formerly S&P Global Mobility), bringing you key intelligence from across the automotive supply chain. Autology features interviews with supply chain ...

9 Jul 12min

Supplier Soundbytes with HARMAN: AI Orchestration and the Future of Mobility

Supplier Soundbytes with HARMAN: AI Orchestration and the Future of Mobility

Autology is a podcast series from Mobility Global (formerly S&P Global Mobility), bringing you key intelligence from across the automotive supply chain. Autology features interviews with supply chain ...

8 Jul 11min

Supplier Soundbytes with MAHLE Powertrain: Many roads to net zero

Supplier Soundbytes with MAHLE Powertrain: Many roads to net zero

Autology is a podcast series from Mobility Global (formerly S&P Global Mobility), bringing you key intelligence from across the automotive supply chain. Autology features interviews with supply chain ...

8 Jul 12min

Supplier Soundbytes: What it takes to get AI results in automotive

Supplier Soundbytes: What it takes to get AI results in automotive

Autology is a podcast series from Mobility Global (formerly S&P Global Mobility), bringing you key intelligence from across the automotive supply chain. Autology features interviews with supply chain ...

7 Jul 8min

The Price of Power: What’s Driving EV Battery Costs?

The Price of Power: What’s Driving EV Battery Costs?

In this episode of Autology, Rebecca Bellchambers is joined by Ali Adim and Hugo Cruz from S&P Global Mobility's battery research team to unpack one of the most important topics in the EV industry: ba...

2 Jun 33min

Supplier Soundbytes: Carmakers Rethink the Windshield

Supplier Soundbytes: Carmakers Rethink the Windshield

In the automotive industry, few technologies have spent longer in the "promising but peripheral" category than the head-up display. Yet as vehicles become increasingly software-defined - and as the co...

20 Mai 10min

Watt’s the big idea: South Korea’s next generation battery moves

Watt’s the big idea: South Korea’s next generation battery moves

Today's episode of Autology takes you inside InterBattery 2026 in Seoul to decode what the world's biggest battery players are really signaling right now. This year's show didn't just feel like an EV-...

13 Apr 27min

CAM Jam: The Cathode Race

CAM Jam: The Cathode Race

Today's episode of Autology dives deep into the pivotal role of cathode active materials (CAM) in shaping the future of global battery manufacturing and electric vehicle (EV) adoption. The speakers br...

2 Apr 38min

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