Sticky Stories Start with the Itch Your Audience is Already Scratching

Sticky Stories Start with the Itch Your Audience is Already Scratching

Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written for "employees" or "stakeholders" or "our valued customers." They are written for one person, with one specific frustration, in one specific moment. That’s not a nice idea about storytelling. It’s a framework, and once you see it, you can’t unsee it in every all-staff email that gets ignored ...

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Episoder(269)

Reputation Management vs Reputation Architecture

Reputation Management vs Reputation Architecture

Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even ...

14 Jul 0s

Why the Future of IABC May Be Less Stage and More Circle

Why the Future of IABC May Be Less Stage and More Circle

What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it’s one glim...

7 Jul 0s

Communications Needs a New Compass

Communications Needs a New Compass

As a communications professional you’re operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never ...

30 Jun 0s

The “Transmission” Problem in Public Relations

The “Transmission” Problem in Public Relations

Communications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, ele...

23 Jun 0s

Choice Architecture: The Framework You're Already Using

Choice Architecture: The Framework You're Already Using

Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in a...

16 Jun 0s

Stories and Strategies Trailer

Stories and Strategies Trailer

Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recognized as one of best Independent Interview podcasts by the Ear Worthy Newsletter ht...

13 Jun 0s

The Case for Good Journalism in Today’s World

The Case for Good Journalism in Today’s World

“Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue with. Newsrooms gutted, trust in tatters, cable news turned into a gladiator sp...

9 Jun 0s

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