The Mentorship Myths Holding PR Professionals Back
Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clea...
25 Aug 21min
Two Thirds of the Room but Almost NONE of the Corner Offices
In Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the majority climbing through the mi...
11 Aug 20min
Good Girls Are Quiet
Most women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion there. They make themselves a little ...
4 Aug 19min
The Paradox of Polarization… Division Makes PR More Valuable
There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a rep...
28 Jul 15min
Sticky Stories Start with the Itch Your Audience is Already Scratching
Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written fo...
21 Jul 20min
Reputation Management vs Reputation Architecture
Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already been decided, by AI, based on patterns inside your organization you may not even ...
14 Jul 23min
Why the Future of IABC May Be Less Stage and More Circle
What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it’s one glim...
7 Jul 22min
