Living Sober with Style: Nonalcoholic Drinks, Entrepreneurship & Finding Joy : Alanna Ostvik

In this episode, Anthony sits down with Alanna Ostvik , founder of Pour Sport, a nonalcoholic wine import business in Toronto. They discuss the rise of quality nonalcoholic beverages, the importance of 0.0% alcohol content for people in recovery, and the growing wellness trend behind it all. Allana shares her personal journey from heavy drinking to sobriety, how staying sober helped her launch a business, and the social challenges and rewards of living alcohol-free. From dating sober to building confidence and maintaining relationships, this is an inspiring conversation about reclaiming life without alcohol — while still enjoying social moments with style and purpose.

Pour Sport was born from a personal journey. Alanna was caught in the cycle of social drinking, enjoying the buzz at celebrations, but feeling the aftereffects all too often. In 2022, she decided to take a break from alcohol, hoping to feel better in her body and mind. What started as a month-long experiment turned into a year of sobriety.

Yet, despite feeling amazing without alcohol, Alanna noticed something missing at social gatherings: the ritual of clinking glasses, toasting milestones, and feeling part of the celebration. That’s when she discovered non-alcoholic wine. Everything clicked. It wasn’t just about the drink. It was the feeling of continuing celebrations. She knew others were looking for the same thing: an alcohol-free wine that tasted just as good, if not better, than the real thing.

https://www.instagram.com/drinkpoursport/

https://www.drinkpoursport.com/

Timestamps:

00:00 - Introduction & Nonalcoholic Wine Explanation

01:00 - Why 0.0% Alcohol Matters for Sobriety

02:20 - Who Buys Nonalcoholic Beverages?

03:00 - Nutritional Info & Product Varieties

04:00 - Elena’s Sobriety Journey & Why She Quit Drinking

08:00 - The Meaning Behind the Name "Pour Sport"

13:30 - Social Challenges of Sobriety

18:00 - The Rapid Growth of the Nonalcoholic Beverage Industry

21:00 - Price Challenges of Nonalcoholic Drinks

22:30 - Business Startup Struggles & Supply Chain Issues

26:00 - How Sobriety Fuels Entrepreneurship

29:30 - Sobriety & Dating Advice

32:00 - Explanation of the "Hierarchy" Fitness Trend

34:00 - Morning Routine & Staying Active

36:00 - Importance of Community & Avoiding Isolation

38:00 - Sobriety and Building Confidence

41:00 - Helping Others as a Confidence Booster

43:00 - Traveling Sober & Enjoying Life Fully

44:30 - Coping with Hard Times in Sobriety

47:00 - Final Thoughts & Encouragement

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Canadian Centre on Substance Use and Addiction (CCSA)

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