How to Stay in the Room After the Yes / Journey Management Playbook S02E04

Want to secure executive buy-in? Stop waiting for a strategic brief from leadership, learn how to pitch solutions that solve your VP's biggest headache.

Tired of doing incredible journey mapping work only to realize you still aren't invited to the room where important business decisions are made? In this episode of the Journey Management Playbook, Martin and I break down a highly specific, 5-slide pitch designed to get you a seat at the executive table. Learn how to stop being viewed as just the "journey maps person" and start navigating boardroom politics like a pro.

📌 In This Episode

• Why asking your VP what could get them fired is the ultimate shortcut to tapping into executive urgency.
• A tactical, step-by-step breakdown of how to write your own strategic brief and present a high-value proposition.
• How to handle heavy pushback from stakeholders and turn a painful "no" into meaningful progress.
• How to reposition customer experience (CX) from a minor workshop activity into a core business solution.

We’ve put together an Objection Response Cheat Sheet with the most common pushbacks and ways you can navigate them. You can download it for free using the link in the show notes.

Enjoy and keep making a positive impact.

~ Marc

[1. LINKS]

Playbook Slides - https://go.servicedesignshow.com/-0sy8

[ 2. GUIDE]

00:00 Introduction

05:30 Season Two Recap

06:30 Insights vs. Decisions

09:15 The Journey Manager

11:15 Owner vs. Manager

15:45 The First Week

20:15 Finding the Owner

25:45 Sophia's Story

36:45 The Horizontal Role

39:45 Monday Rhythm

45:15 Executive's Monday

46:45 Building Briefs

51:15 Closing the Loop

54:15 Season Wrap-Up

[ 3. FIND THE SHOW ON ]

Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-12-youtube

Spotify ~ https://go.servicedesignshow.com/journey-management-playbook-12-spotify

Apple ~ https://go.servicedesignshow.com/journey-management-playbook-12-apple

Snipd ~ https://go.servicedesignshow.com/journey-management-playbook-12-snipd