EP 56 - The Celebrity Experience: Standing Out in Recruitment w/Samm Green

What if recruitment wasn’t about transactions, but about making every client and candidate feel like a VIP?
In this episode, I’m joined by Sam Green, Co-Founder & COO at Few&Far, one of Europe’s leading digital product recruitment firms.
We dig into how Sam and his team built a reputation for creating a “celebrity experience” — from community-led business development and events, to consultative client meetings and a culture that’s kept average tenure at 4.7 years. We unpack how to stand out in recruitment by combining culture, consistency, and care with smart use of AI and operations.

We explore:
✅ What the “celebrity experience” really means in recruitment
✅ Why face-to-face meetings still beat phone calls & Zoom
✅ How to add true consultative value in client conversations
✅ Building culture & KPIs around behaviours, not just billings
✅ Community & events as a long-term BD engine
✅ The reality of AI in recruitment (beyond email automation)
✅ Why happy consultants bill more (and stay longer)
✅ Treating alumni as advocates, not rivals

If you want to stand out in 2025’s recruitment market — this episode is packed with practical lessons on culture, community, and client experience.

⏱ Timestamps:
00:00 – Welcome & Sam’s background at Few&Far
03:00 – What the “celebrity experience” means in practice
07:30 – Balancing BD sprints with consultant autonomy
12:00 – Why face-to-face meetings beat remote interactions
16:20 – Consultative value: going beyond small talk
21:40 – Innovative client plays (like hotel-based interview days)
25:00 – Building community as a long-term BD strategy
30:10 – AI in recruitment: what’s hype & what’s real
36:00 – Preventing burnout & keeping consultants happy
40:30 – Alumni pride, reputation & industry collaboration
46:30 – Sam’s 1% Better tip

🔗 Connect with Sam
LinkedIn: https://www.linkedin.com/in/sammfewandfar/

🔗 Connect with Charles Kyriakou
LinkedIn: https://www.linkedin.com/in/charleskyriakou1/
TikTok: https://www.tiktok.com/@charles.kyriakou
Apple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502
YouTube: https://www.youtube.com/@charleskyriakou
LinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712