Why Being More Consultative Will Win You More Business | Calum & Adam @ AddSomeZest

In this episode of The 1 Percent Better Recruitment Podcast, I’m joined by Adam Jennings and Calum Lyle from Zest to break down one of the biggest conversations in recruitment right now, AI vs the human element.With so much focus on automation, AI tools, and scaling outreach, many recruiters are moving in the same direction. But in this conversation, Adam and Calum share a different perspective, why the real opportunity right now is doubling down on the human skills that AI can’t replicate.We cover:✅ Why AI alone won’t make you a better recruiter✅ The biggest mistake recruiters are making with automation✅ Why following the crowd in recruitment can hurt your results✅ The importance of doubling down on human skills✅ How to think differently when everyone is chasing AI✅ What it really means to be a “consultant” vs a recruiter✅ Why there’s more opportunity in your existing network than you think✅ Building stronger client relationships through genuine understanding✅ The shift from transactional to consultative recruitment✅ Why “people buy from people” still wins✅ How to use AI to support your process, not replace it✅ Adam & Calum’s 1 Percent Better advice for recruiters⏱ Timestamps:00:00 – Introduction at the Recruitment Agency Expo00:10 – AI vs human skills in recruitment00:45 – Why following the crowd can hurt recruiters01:10 – Using AI vs relying on AI01:40 – The importance of being consultative02:10 – Building stronger client relationships02:45 – Existing network vs chasing new business03:20 – Final thoughts and key takeaway🔗 Connect with Adam Jennings💻 LinkedIn: / adam-jennings-zest 🔗 Connect with Calum Lyle💻 LinkedIn: / calum-lyle-01985454 🔗 Connect with Charles Kyriakou💻 LinkedIn: / charleskyriakou1 📲 TikTok: / charles.kyriakou 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙️ YouTube: https://www.youtube.com/@1PercentBetterRecPod📰 LinkedIn Newsletter: / 7244346543967731712 🌐 Website – https://www.inf1nitelearning.com/👇 If this episode made you rethink where your real edge comes from in recruitment, like, comment, subscribe, and share it with a recruiter who needs to hear this.