How The Odyssey is evolving: IMAX, audiences, and opportunities

How The Odyssey is evolving: IMAX, audiences, and opportunities

With The Odyssey still going strong through its second week, we're taking a special week-by-week comparison look at the audience to see how the movie is evolving, and what marketing opportunities there are to push it further. Our hosts also take a look at the pre-sales forecasting and audience comparisons for Spider-Man: Brand New Day.


Topics and times:

  • The Odyssey week two box office breakdown - 0:44
  • The Odyssey audience: opening vs week 2 comparison - 3:33
  • IMAX and premium screen hold for The Odyssey - 5:31
  • Marketing opportunities for The Odyssey - 7:16
  • Pre-sales forecast for Spider-Man: Brand New Day - 8:30
  • Spider-Man: Brand New Day pre-sales audience comparisons - 11:24
  • Next week - 15:06


Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

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Episoder(248)

Spider-Man's Brand New Records

Spider-Man's Brand New Records

The biggest domestic 3-day weekend of all time. Spider-Man: Brand New Day has broken records in the domestic box office alongside The Odyssey's continued success, so join us Behind the Screens to unco...

4 Aug 17min

The Odyssey

The Odyssey

The Odyssey has arrived, and our hosts are breaking down every last detail, from the box office results around the world, to repeat visitation within the opening weekend, how IMAX screens compared to ...

21 Jul 12min

The Odyssey pre-sales, Moana, Evil Dead Burn

The Odyssey pre-sales, Moana, Evil Dead Burn

One title has our hosts more excited than usual! With The Odyssey about to hit the big screen, Matthew and Simon tell us how the pre-sales performance is tracking so far, who makes up the excited audi...

14 Jul 17min

4th of July, Minions, Moana, and Evil Dead Burn

4th of July, Minions, Moana, and Evil Dead Burn

The 4th of July weekend returned some interesting results at the global box office. Matthew and Simon take us through everything Minions and Monsters, and pre-sales for the upcoming live-action Moana ...

7 Jul 17min

Highlights from CineEurope, Supergirl, and Minions & Monsters

Highlights from CineEurope, Supergirl, and Minions & Monsters

Lauren and Simon join us fresh from CineEurope to give us their highlights from the event.Supergirl didn't quite stick the landing we hoped for at the box office, but we break down the audience to see...

30 Jun 14min

Breaking records with Toy Story 5

Breaking records with Toy Story 5

Toy Story 5 broke records for the franchise with its box office debut this past weekend. Join us as Matthew and Simon examine the generational growth of Toy Story audiences, before turning their atten...

23 Jun 14min

What Disclosure Day and Toy Story 5 have in common

What Disclosure Day and Toy Story 5 have in common

Spielberg's Disclosure Day certainly impressed our hosts, but how did it fare with wider audiences this past weekend? Matthew and Lauren bring us all the numbers from the box office and the audience, ...

16 Jun 18min

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