The real reason florists talk too much in consultations

A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.

Based on my Substack essay ⁠⁠How florists lose bookings by talking too much⁠ over on ⁠⁠The Tall Poppy⁠⁠, we explore the first pattern that pulls florists out of congruence in our four-part series: the Filler. It's the pattern that fills every pause and softens every recommendation until it no longer sounds like one. From the inside it feels like care, but to a client, it reads as something else entirely.

We get into why "just talk less" is useless advice for a Filler, the psychology of contingent self-worth, restrained leadership, and the four steps that turn unbearable silence into the most persuasive part in your consultation.

Want to know which pattern is running your calls? Schedule an Accelerator session. You send me one real sales conversation and I'll walk you through it the way I just walked through this one: the pattern, where it fires, what it's costing you, and the shift that closes it. Because once you can see the pattern, you can catch it in every consultation after.

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If you'd like more support, perspective or inspiration between episodes, you'll find me here:

⁠⁠⁠The Tall Poppy⁠⁠⁠ - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.

⁠⁠Instagram⁠⁠⁠ - A home for the next gen of female florists building a booked out business.

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