Get 5-star rave reviews as a florist

You can create stunning arrangements and still leave clients with nothing more than, “They were nice, thanks.”

Based on my Substack essay ⁠⁠⁠⁠⁠⁠"I know what you mean" isn't listening; it's assuming⁠⁠⁠⁠⁠ over on ⁠⁠⁠⁠The Tall Poppy⁠⁠⁠⁠, we explore the third pattern that pulls florists out of congruence in our four-part series: the Assumer.

We get into why this pattern can look like confidence and experience, why it happens to both newer and highly experienced florists, and how it leads to generic designs, weaker client rapport, and good feedback… but not the kind that has clients raving about you to everyone they know.

Want to know which pattern is running your client conversations? ⁠⁠Schedule an Accelerator session⁠⁠. You send me one real sales conversation and I'll walk you through it the way I just walked through this one: the pattern, where it fires, what it's costing you, and the shift that closes it. Because once you can see the pattern, you can catch it in every consultation after.

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If you'd like more support, perspective or inspiration between episodes, you'll find me here:

⁠⁠⁠⁠⁠The Tall Poppy⁠⁠⁠⁠⁠ - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.

⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ - A home for the next gen of female florists building a booked out business.

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Episoder(29)

Stop avoiding the budget conversation with clients

A client wants champagne florals on a prosecco budget. You know the numbers don’t work and you’re trying to work out how to say it without killing the mood... So you don’t.Based on my Substack essay ⁠...

25 Aug 20min

Too many ideas, not enough bookings

You can offer a million ideas, and your client can choose none.Based on my Substack essay ⁠⁠⁠Why clients love your ideas but still don’t book⁠⁠ over on ⁠⁠⁠The Tall Poppy⁠⁠⁠, we explore the second patt...

11 Aug 25min

The real reason florists talk too much in consultations

A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.Based on my Substack essay ⁠⁠How florists lose bookings by talk...

28 Jul 23min

Four things florists do that cost them bookings

Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift.I've coached enough florists through ...

21 Jul 17min

The harder I tried, the fewer weddings I booked

Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me,...

14 Jul 13min

My five-stage framework for successful wedding consultations

If you’ve ever walked away from a consultation thinking, “I don’t know where that went wrong,” this episode is for you.I’m sharing my 5-stage framework for leading better wedding consultations without...

7 Jul 18min

A new way of thinking for the florist who hates selling in consultations

In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more ...

30 Jun 11min