Why Understanding Human Behavior Is Still the Core Product Skill | Talia Schmerling

Talia Schmerling started out doing cancer research before switching to computer science, and her path runs through the Mayor's Office in LA, Mint.com, Disney, Nordstrom, and now as VP and Head of Product and GTM at Swiftly, alongside seven years as an Entrepreneur in Residence at Scopus Ventures.

In this episode, we cover:

How she talked her way into working with Dan Ariely at Intuit after discovering the company had him on retainer and wasn't using him
Why prevention beats aspiration - "don't miss a transaction" outperforms "get your full financial picture" - and what loss aversion actually does to behaviour
The anchoring experiment she coded and shipped herself days before Black Friday, flipping which price customers saw first, and the millions in sales it drove over one weekend
Why the old PM model of writing specs and handing them off breaks down when you can prototype in days
Her honest take on PMs using AI: if it's all Claude, she can just ask Claude herself
Why seed to Series B companies are the most exposed right now, caught between AI native startups and incumbents with data and distribution
Why she stopped presenting one-year roadmaps and what she does instead

A conversation for PMs and product leaders who want to understand what the role is actually becoming, from behavioural experimentation to building in a market where the foundations shift every six months.

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