What's Your Why? The Vision Work Most BCBAs Skip When Starting A Business

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want?

In this episode she shares the story behind her own neighborhood, her house, and seven years without a Sunday scaries to show why total clarity on your vision is the thing that actually makes a business happen, not just the strategy behind it.

In this episode, Sarah chats about:

• Why so many aspiring entrepreneurs freeze when asked what their actual vision or why is

• The real story behind buying her house in the exact neighborhood she pictured years earlier, and what that reveals about decision making

• Why vague goals like "I want more money" or "I want freedom" keep you stuck, and the specific questions to ask instead

• The mindset shift from consuming information to actually implementing it, and why over-consuming can become its own coping mechanism

• Why feedback that stings is data, not a verdict, and how to filter helpful feedback from noise

• The identity question underneath every business goal: are you willing to become the person who shows up consistently, even when it is boring

• What seven years without a single Sunday scaries actually looks like, and how she designed her business around that outcome on purpose

If you have all the strategy in the world but still feel stuck, this episode is the missing piece: get radically clear on your vision first, then everything else gets easier to build.

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