AI Brand Monitoring: How to Track What AI Says About Your Business

AI search is changing how people discover and evaluate brands. In this episode, Jason Todd Wade explores why traditional rankings alone no longer define visibility—and why organizations need to understand how AI systems describe, cite, and recommend them.

Jason breaks down the shift from page-level SEO to entity-based visibility, including the role of structured identity, corroborating evidence, machine-readable proof, and authority signals across the web. The discussion covers what brand monitoring should look like across generative search and AI answer engines, why a business may rank in Google but remain absent from AI responses, and how organizations can build a more reliable presence in the systems shaping modern discovery.

Jason Todd Wade is the founder of BackTier and an AI visibility strategist working at the intersection of entity resolution, generative search, structured data, SEO, GEO, AEO, and agentic commerce. He helps organizations structure their identity, authority, and proof so AI systems can discover, understand, cite, and recommend them. His work includes the Entity Lock Protocol and AI Visibility Architecture, with a particular focus on high-trust industries such as legal services.jasonwade

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