Previewing the 2027 Master B2B Mindshare Summit
Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027. This year's event moves to a bigger venue (Convene Willis Tower), but feat...
9 Okt 24min
A recap of the B2B Exchange at Shoptalk Fall event
Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room w...
2 Okt 28min
Turning Data into Dollars in Agentic Commerce
Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce. Only 44% of B2B marketers have the data infra...
25 Sep 21min
What new payment types are B2B companies using?
Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing. John Jakobe, VP of Commercial Strategy at TreviPay, j...
24 Sep 22min
Where AI Agents Are Working in B2B eCommerce...and Why
Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why? Andy makes the case, drawn f...
18 Sep 22min
See It, Order It, Deliver It: Earning Repeat Business in B2B
Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't...
11 Sep 20min
A GEO Deep Dive - Are LLMs Recommending Your Brand?
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if ...
28 Aug 26min
Has the Intent Box Replaced the Search Box?
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quie...
21 Aug 26min
