S E43: She Took On Golf’s Old Boys’ Club—and Won

S E43: She Took On Golf’s Old Boys’ Club—and Won

Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.


At Montauk Downs, Jimmy Roberts sits down with the LPGA professional and golf-course operator behind facilities including Bethpage, Montauk Downs, Harbor Links and Pine Ridge. Brooke explains how she wins competitive bids, invests millions into public golf facilities and transforms underperforming properties through branding, technology and a distinctly modern approach to hospitality.


She also opens up about navigating golf’s old boys’ network, the business mistake that taught her to stay in her lane, the aftermath of the Ryder Cup at Bethpage and why managing her own rapid growth may now be her biggest challenge.


What you’ll hear in this episode:

How Brooke outworked major golf operators to win her first contract

The financial risk behind her municipal golf business model

How range technology helped triple gross sales

Why robots, branding and hospitality are attracting younger golfers

Her candid perspective on the Ryder Cup fallout at Bethpage

The example she hopes to set for the next generation of women in golf


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Episoder(45)

S E47: The USGA’s Plan to Protect Golf’s Future

S E47: The USGA’s Plan to Protect Golf’s Future

USGA CEO Mike Whan joins Jimmy Roberts for a wide-ranging conversation about the decisions that could shape golf for generations.Whan explains why the continued increase in distance at the elite level...

15 Sep 48min

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he be...

8 Sep 48min

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola Pres...

1 Sep 48min

S E44: They Bought an ABANDONED Golf Course for $200K

S E44: They Bought an ABANDONED Golf Course for $200K

Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway ...

25 Aug 47min

S E42: Where Golf’s Smart Money Is Going Next

S E42: Where Golf’s Smart Money Is Going Next

Golf’s estimated economic impact reaches roughly a quarter-trillion dollars—but where is the smart money going next?Matt Erley, co-founder of Old Tom Capital, joins Jimmy Roberts to explain why invest...

11 Aug 47min

S E41: John Smoltz on Building a NEW Pro Golf Tour

S E41: John Smoltz on Building a NEW Pro Golf Tour

John Smoltz thought the idea was great—but that it would never work.Now, the Baseball Hall of Famer is helping build THE PRO, an invitation-only professional golf tour created exclusively for former a...

4 Aug 48min

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

Why is one of the world’s largest airlines making such a significant investment in golf?Delta Air Lines CEO Ed Bastian joins Jimmy Roberts to explain why the company’s relationships with the Masters, ...

28 Jul 47min

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