S E47: The USGA’s Plan to Protect Golf’s Future

S E47: The USGA’s Plan to Protect Golf’s Future

USGA CEO Mike Whan joins Jimmy Roberts for a wide-ranging conversation about the decisions that could shape golf for generations.

Whan explains why the continued increase in distance at the elite level has become one of the game’s biggest long-term challenges—and why the answer could involve changes to the golf ball, driver standards or different equipment rules for professional and recreational golfers. He also discusses the USGA’s evolving conversations with the PGA TOUR, the possibility of changes before 2030 and why protecting historic golf courses requires the industry to think decades ahead.

The conversation also explores the rapid growth of the U.S. National Development Program, the USGA’s $50 million commitment to junior golf, the growing importance of water conservation and what women’s golf still needs to produce its breakthrough moment in America.

What you'll hear in this episode:

• Why golf’s continued increase in distance could threaten its most historic courses

• Whether professionals and recreational golfers should play by different equipment rules

• How the USGA is building a national development pipeline for young American golfers

• Why water and land use could become major challenges for the golf industry

• What women’s golf needs to create its own Caitlin Clark-style breakthrough in America

The episode also features Powering the Women’s Game, presented by Chevron, and Peyton Manning sharing the handwritten letter that became his Big Swing moment.

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Episoder(45)

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

S E46: Peyton Manning Is Bringing Football’s Media Playbook to Golf

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he be...

8 Sep 48min

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola Pres...

1 Sep 48min

S E44: They Bought an ABANDONED Golf Course for $200K

S E44: They Bought an ABANDONED Golf Course for $200K

Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway ...

25 Aug 47min

S E43: She Took On Golf’s Old Boys’ Club—and Won

S E43: She Took On Golf’s Old Boys’ Club—and Won

Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.At Monta...

18 Aug 47min

S E42: Where Golf’s Smart Money Is Going Next

S E42: Where Golf’s Smart Money Is Going Next

Golf’s estimated economic impact reaches roughly a quarter-trillion dollars—but where is the smart money going next?Matt Erley, co-founder of Old Tom Capital, joins Jimmy Roberts to explain why invest...

11 Aug 47min

S E41: John Smoltz on Building a NEW Pro Golf Tour

S E41: John Smoltz on Building a NEW Pro Golf Tour

John Smoltz thought the idea was great—but that it would never work.Now, the Baseball Hall of Famer is helping build THE PRO, an invitation-only professional golf tour created exclusively for former a...

4 Aug 48min

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

S E40: How Delta Became a Power Player at the Masters and PGA TOUR

Why is one of the world’s largest airlines making such a significant investment in golf?Delta Air Lines CEO Ed Bastian joins Jimmy Roberts to explain why the company’s relationships with the Masters, ...

28 Jul 47min

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