Why Your Best Technician Isn't Always Your Best Leader | Matt Maleske, CTM

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For electrical, HVAC, and plumbing business owners: pinpoint the exact gaps in your team — technician, dispatcher, or otherwise — before you write another job ad.

In this episode, Natalie Koop and Danielle Putnam sit down with Matt Maleske, founder of CTM (Coach, Train, Motivate), to talk about one of the most common — and costly — mistakes in the trades: promoting your best technician into leadership just because they're your best technician. Matt breaks down the "weird trigger" that happens when a top performer gets the manager title, why the best service managers he's ever seen were the least technical, and what it actually takes to move a tech from the truck to the kitchen table. He also shares the biggest communication mistake technicians make with homeowners, why "the confused mind always says no," and the simple rule about tools at the door that turned one of his skeptics into a full-time salesperson. If you're an owner about to promote from within, or a manager trying to figure out why your team isn't following you, this one is for you.

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