14. Critical Steps to Launch a Brand on Amazon with Daniela Bolzmann, Founder of Mindful Goods

Daniela Anaviarte Bolzman, the CEO and founder of Mindful Goods, is a savvy Amazon brand strategist. She joins E-Commerce with Coffee?! this week to dig deep into what creative marketing can do to make products stand out and sell in the increasingly competitive market.

Daniela has so much to offer in experience and knowledge that she even pooled some of her favorite resources (and a discount code for “launch ready listings”) on a landing page for E-Commerce with Coffee?! listeners.

Daniela’s team at Mindful Goods connects consumers to brands in more engaging (and competitive) ways. Her creative troop comes up with truly ingenious ways to keep more eyes on clients' product pages while taking consumers on an unforgettable, immersive experience.

Daniela spells out her three-step process and explains how she leads with that process on every consultation she gives. Even when brands choose not to work with her, they still walk away with the steps they need to take to build a brand presence on the world’s biggest e-marketplace.

Listen to the full episode for yourself because it’s riddled with tips and engrossing factoids about branding on Amazon. You’ll come out with multiple action items and even more ideas—so buckle up!

What to listen for:

• Listen in to learn how Daniela got where she is, professionally and geographically. Based out of Chicago, Daniela also spends significant time each year in Peru (a luxury she has thanks to working virtually). She was accidentally stranded there at the start of the pandemic, though, making for one fascinating story to start off the interview.
• Once Nate and Daniela start talking about Amazon listings, you’ll learn what Daniela’s amazing creative team does to optimize branding, visibility, and conversions. Her company, Mindful Goods, was even recognized recently for making “exemplary product pages” in an Amazon case study.
• Daniela explains how product listings optimization (through her or any other service) isn't just a starting point for brands, it’s also a reinvesting point. There are legacy brands with a longstanding presence on Amazon who are finding sales slip now as more competition enters the market. They’ve never had to optimize to stand out, but now, they’re in the same camp as brands that are just starting. Optimization is the name of the game.
• Daniela also talks about her process for what she calls a “mini-audit” where she looks at where a brand is with the three steps she applies for all her clients’ strategies. The process is the same for existing brands and those just entering e-commerce, though it’s applied differently. Listen to the full interview to learn how that mini-audit goes.
• This exceptional interview wraps with how to protect your brand, because even with the best Amazon strategy you should never just rely on Amazon. Listen to the full episode for more!

A love letter from our sponsor:

If you're a brand listening and you can relate, don't stop here! Visit the Amber Engine blog for more tips, strategies and insights to sell more online. We love e-commerce, and our product information software (PIM) and data enrichment strategies simplify and speed up your rollout to Amazon and other marketplaces. Our clients launch in weeks instead of months, eliminate the guesswork, and enable interdepartmental collaboration to drive a winning presence online.

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