She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.

In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.

We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.

In this episode, we cover:

Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.
Charlotte Tilbury mentorship that impacted her career.
How AI and personalisation formulas solved the universal shade-match struggle.
The expectations vs reality of starting up, and how she switches off.
Business non-negotiables, the advice she ignores, and Ruth’s top tip.

If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.

We Are Ladies Who Launch!

Chapters

00:00 Industry Meets Problem

01:59 Pain Points & Waste In Makeup And Waste

06:33 Scaling Brands And Building Confidence

07:44 Charlotte Tilbury Lessons On Trust

17:49 DCYPHER Tech Explained

26:08 Launching In John Lewis

34:55 Data Driven Foundation Formulas

36:49 Fast Track Personalised Lip Products

41:02 Switching Off As A Founder

43:31 Learning To Let Go

48:35 John Lewis Launch Moment

51:45 Advice Regrets And Lessons

57:30 Why Its Important To Obsess Over The Problem

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RUTH

Instagram: https://www.instagram.com/ruthxdcypher/

DCYPHER: https://www.instagram.com/dcypherbeauty/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(93)

Emma Grede, Jo Malone, Sam Faiers & Perrie Sian On The Advice Every Founder Needs | Ladies Who Launch

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founde...

26 Aug 11min

From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We th...

12 Aug 52min

Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-yea...

5 Aug 1h 6min

Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend indu...

29 Jul 1h 1min

Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defi...

22 Jul 17min

How To Communicate Your Needs In Business | Amira Quaye

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "...

15 Jul 1h 6min

Behind JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust

Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nut...

8 Jul 1h 19min