Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment.

Plus, Google enlists creatives Susan Credle, Tiffany Rolfe and Jayanta Jenkins to make AI-generated ads using Flow and Gemini to shift industry sentiment on AI; OpenAI's CMO for business argues ChatGPT is letting non-marketers like engineers make ads; Kick launches Kick Ads with tiered brand suitability controls, betting advertisers will trust its content moderation despite past controversy; and Garage Beer and Liquid Death team up on a music video and pee-collection stunt urging fans to help cool AI data centers, with Jason Kelce starring.

Host Parker Herren breaks down what each story means for marketers navigating AI's shift from hype to operational strategy, creative trust in generative tools, platform brand safety and the culture war brewing around AI. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters.

Dig deeper on the topics mentioned in this week's episode:

~PepsiCo is conducting an AI marketing transformation review

~3 top creatives made AI spots with Google—will they help ease the stigma?

~OpenAI's business CMO says with ChatGPT everyone's a marketer

~How Kick is addressing brand suitability for cautious buyers

~Garage Beer and Liquid Death want you to cool AI data centers—with your pee

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(217)

Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales

Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel bran...

13 Aug 7min

The consumer trends marketers can't ignore this fall, with Erika Wheless

Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Ge...

7 Aug 30min

Weekly Report: McDonald's admits its promotional calendar backfired

This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunters tie-in, value messaging, beverage launches, and a FIFA Wor...

6 Aug 6min

Weekly Report: Creators are betting on equity over paid partnerships

This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term b...

30 Jul 7min

Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin

The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year's winners from the pack. They dig into why small shops are d...

24 Jul 28min

Weekly Report: Taco Bell's trust test during cyclosporiasis crisis

This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, and brand trust. Plus, four Madwell alumni launch independent...

23 Jul 7min

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal s...

16 Jul 6min