’Hello Me’ - AI has flipped Personalisation21 Jan 2025

Is Flying Tiger Copenhagen Done with Translating Content? An interview with AI Manager, Rasmus Schlosser

In this episode of The Hello $Firstname Personalization Podcast, I had the pleasure of chatting with Rasmus Schlosser, AI Manager at Flying Tiger Copenhagen. What really stood out was how Generative AI is solving a massive challenge they face. ✨

This episode is a little different – it doesn’t dwell much on personalization but instead explores the upstream phase of the Content Layer, where Master Content is gathered, created, and cleansed.

Flying Tiger Copenhagen handles thousands of SKUs, many with limited descriptions from suppliers. 🏷️ Crafting meaningful, localized product descriptions at scale is no small task. You need it not only for your customers but also for SEO purposes! That’s where Generative AI steps in, producing core content assets quickly, consistently, and with the right tone for each market. 🌍

💡 As Rasmus Schlosser puts it: "The question we need to ask ourselves is, are we done with translation? Is it time to start crafting content that speaks to each culture individually, with the help of Generative AI?"

This is a big leap forward in tackling the Content Crisis – the gap between having data and insights ready for personalization and actually creating the content to make it work at scale. 🤯

🎯 Tune in to learn: 1️⃣ How Flying Tiger uses Generative AI to create product descriptions at speed. 2️⃣ The challenges of working with incomplete product data. 3️⃣ How AI-driven content creation enables companies to scale without sacrificing quality – even for diverse cultural audiences (localization with GenAI!).

Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’ and in turn the Content Crisis Manifesto.

The Content Crisis Manifesto can be downloaded here.

The full book is available in print and kindle and can be bought here (or your local amazon in case it doesn't work...)

An written abstract of the book can be downloaded here.

The full audiobook can be downloaded here (courtesy of Agillic).

All models and illustrations from the book can be downloaded here.

Book me for a presentation, meeting or talk here!

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