Whole Foods Market: Beyond The Board20 Aug

Beyond the Board – FOND Regenerative Bone Broth

Alysa Seeland, founder and CEO of FOND Regenerative, joins Whole Foods Market CEO Jason Buechel for a special episode filmed at Expo West.

We cover:

How a health crisis at 23 and a bone broth diet led to selling out at a farmer's market on day one
Fun ways to work nutrient-dense bone broth into everyday cooking (yes, even hot chocolate)
The tallow trend and why Alysa wanted to launch it since 2019 (originally wanting to call it "flavored meat butter" ha!)
FOND's regenerative sourcing journey – from 17 farmers to 581

Trend Spotlight: Tallow Takeover

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Find FOND Regenerative bone broth and tallow on shelves at Whole Foods Market.

At a Glance:

2:30 – A health crisis at 23 and the bone broth diet that changed everything
5:00 – Selling out at the farmer's market on day one
9:00 – From 17 regenerative farmers to 581 with Whole Foods
14:00 – What "regenerative verified" actually means – and why it matters
21:00 – The journey to getting on Whole Foods shelves (and hearing "no" first)
25:00 – Surviving a warehouse fire and choosing to self-fund growth
40:00 – Fun ways to use bone broth, tallow, and duck fat at home

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