July 2025 | Level UP Podcast

The Level Up Podcast by Scuba Diving Industry Magazine dives into the latest scuba industry trends, dive retail strategies, and DEMA 2025 insights with an incredible lineup of contributors. Hosted by Greg the Divemaster from ScubaRadio, alongside William Cline and Britain Cline, this episode is packed with travel stories, safety innovations, retail advice, and professional growth strategies for dive pros.

With DEMA 2025 in Orlando fast approaching, now’s the time to prepare your dive shop, training program, and travel packages. Whether you’re a dive retailer, travel operator, instructor, or manufacturer, this podcast delivers the insights you need to thrive.

Timestamps:

00:00 – Intro: Welcome to Level Up Podcast with Greg the Divemaster

01:00 – Travel Updates: Whale sharks in Maldives, hammerheads in the Azores, Grenada & Palau dives

01:45 – DEMA 2025 Preview: Orlando show planning, giveaways & Live from DEMA series

04:00 – Industry Market Size: U.S. scuba industry at $1B, global industry at $8B+

05:40 – Crafting Mission, Vision & Values: Connecting with customers (Cathryn Castle Garcia)

08:40 – Value Statements: Safety, stewardship, adventure & service

10:30 – Clear Marketing Messages: Authenticity that attracts divers

12:45 – DEMA Education Package: Why training sessions are worth it

13:40 – Garmin Descent S1 Buoy Spotlight: SubWave sonar & new dive tech

17:40 – First Impressions: Testing sonar, navigation, and diver safety features

19:45 – Author Insights: Gil Zeimer on covering Garmin’s breakthrough technology

22:30 – Heatmaps & Underwater Messaging: Post-dive mapping & diver-to-diver communication

24:30 – The “Big Three” Gear Sales: Regulators, BCDs & computers keep divers diving (Jeff Cinciripino)

28:40 – Training Divers with Attitude: Dr. Alex Brylske on education & conservation mindset

33:00 – Peak Season Burnout: Shelley Hendricks on preventing exhaustion in dive pros

36:00 – ScubaFit® as a Profit Center: Gretchen Ashton on health, fitness & business growth

40:00 – Nitrox Analyzer Standards: Joel Silverstein on accurate gas analysis for diver safety

44:30 – Industry Reflection: Willie Cline on journaling & tactical advice for operators

46:00 – Next Issue Preview: Palau group travel, liability series, safety stop discussions

48:30 – Retail Spotlight: Michael & Rachel Scott of American Dive Zone share shop ownership lessons

55:00 – SOPs & Partnerships: How clear systems help dive shops thrive

59:30 – Digital Marketing Growth: Social media, automation & email drip campaigns for dive retailers

1:03:30 – Advice to New Dive Shop Owners: Lessons learned & avoiding pitfalls

1:06:00 – Expansion Plans: Growth strategies, partnerships & the next generation of dive shop owners

1:08:00 – Closing Thoughts: Preparing for DEMA 2025 & future of the industry

1:10:00 – Wrap-Up: Thanks to contributors & ScubaRadio plug

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

📘 Facebook | 📸 Instagram | 💼 LinkedIn | 🎥 YouTube

🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros