How Dive Shops Thrive with Community & Travel Programs | Level Up: From Behind The Counter

How Dive Shops Thrive with Community & Travel Programs | Level Up: From Behind The Counter

Dive Shop Marketing Tips take center stage in this retailer-focused episode of Marketing Minutes by Scuba Diving Industry Magazine. We sit down with Brooke Speedy, manager at Tom Leard’s Underwater Service in Muncie, Indiana, to unpack proven strategies that keep customers engaged year-round. From nurturing a strong local dive community and college partnerships to running a structured 7-week open-water course and smart group travel, Brooke shares tactics any dive retailer can adapt.

🕐 Timestamps:

00:08 Intro – Why this retailer series

00:33 Guest intro: Brooke Speedy, Tom Leard’s Underwater Service

01:30 Brooke’s path: Ball State program → shop leadership

03:11 The quarry advantage (Phillips Outdoor Center)

04:34 Seasonal viz & winter clarity

04:50 Community building: clubs, public safety teams

05:50 Buddy matchmaking groups (local diving momentum)

06:05 College partnerships & internships

06:43 7-week OW course = confidence + CE sales

08:59 Travel programs drive loyalty & revenue

10:27 DEMA board note + filming live at DEMA

11:21 Next guest tease (Scuba Guru Academy)

11:40 Wrap + where to watch/read more

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

📘 Facebook | 📸 Instagram | 💼 LinkedIn | 🎥 YouTube

🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

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