Voice of Customer: The Practical Method for Using Your Customer's Words to Grow

Voice of Customer: The Practical Method for Using Your Customer's Words to Grow

We need to talk about voice of customer — because there’s been a misunderstanding. Voice of customer isn’t just for huge companies. It’s also not an abstract, academic concept that’s too broad for teams to use. Done right, insights pulled from the words your customers use are practical and actionable. And they can help your team make better business decisions day in and day out. Best of all, you don’t have to undertake a massive, endless research project to start putting the wo...

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Episoder(30)

The Growth System Behind Teams That Don’t Guess

The Growth System Behind Teams That Don’t Guess

This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step ...

2 Jun 202526min

This Is What Strategic Teams Actually Do Differently

This Is What Strategic Teams Actually Do Differently

Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way. In this episode, Georgiana lays out what strategic, customer-led teams do di...

26 Mai 202530min

Why Great Teams Still Guess (And How to Fix It)

Why Great Teams Still Guess (And How to Fix It)

Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless f...

20 Mai 202516min

How to Scale Sales Without Screwing Up Your PLG Motion

How to Scale Sales Without Screwing Up Your PLG Motion

Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Quali...

16 Apr 202535min

First Principles for Growth When You're Moving Too Fast (or Too Slow)

First Principles for Growth When You're Moving Too Fast (or Too Slow)

SaaS teams are falling into two extremes right now: AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (whil...

26 Mar 202542min

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this epis...

12 Mar 202548min

How to Leverage Messaging as Your Moat in a Flooded Market

How to Leverage Messaging as Your Moat in a Flooded Market

In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyr...

26 Feb 202539min

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving...

14 Jan 202535min

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