Turning Rising AI Cloud Costs Into Business Value With Unravel Data

What does a rising cloud bill actually tell you about the value your business is creating?

Eight years after our first conversation, I welcome Kunal, co-founder and CEO of Unravel Data, back to Tech Talks Daily. We compare the data infrastructure he was optimizing during the Hadoop era with today's enterprise stacks built around Databricks, Snowflake, BigQuery, AI pipelines, and autonomous agents.

Kunal says Unravel Data has analyzed over 10 billion workloads across hundreds of enterprises. From that work, he argues that data platforms and infrastructure can account for up to 60% of cloud spending at some global businesses, while 30% to 40% of data platform spending may produce no business value. These are company claims, but they frame a problem many technology and finance leaders will recognize. The cloud bill arrives after thousands of individual engineering decisions have already been made.

We discuss where cloud waste hides, including oversized clusters, hot storage holding cold data, abandoned pipelines, inefficient queries, duplicate datasets, and development jobs consuming production-level resources. The people creating those workloads seldom see the price attached to their decisions, leaving technology leaders with an aggregated bill that explains what was purchased but not why it was needed.

AI adds another complication. Humans create workloads at human speed, while agents can generate queries, launch infrastructure, and consume tokens around the clock. An agent is designed to complete its task, not worry about whether a single query costs $5 or $5,000. Kunal argues that machine-speed consumption cannot be governed through monthly human reviews.

We also discuss the difference between cost cutting and cost optimization, why aggressive reductions can damage performance and reliability, and how FinOps must connect cost with business outcomes. Kunal explains why leaders should measure cost per pipeline, model, agent, successful run, customer report, and business result.

Finally, we consider the benefits and risks of autonomous data platform optimization. Kunal describes autonomy as a dial, with bounded, reversible, and validated actions earning wider authority as trust develops.

Does your cloud bill show healthy growth, or is expensive waste hiding behind the headline number? Share your thoughts with me.