SHIFT HAPPENS - EP. 41: Deal Registration: Stop Selling Alone

Deal registration isn’t paperwork. It’s partnership—and a powerful lever for growth. In this episode of Shift Happens, Jeff Edwards is joined by Tim Coogan, Gary DePreta, and Raminder Mann, CEO of ANM, Cisco’s 2025 Security Partner of the Year, for a candid look at what happens when Cisco and partners stop competing with each other and start competing together. From a $10M+ opportunity closed in under two weeks to $25M in competitive takeouts, hear how registering early creates the trust, investment and shared focus needed to win—and unlock what comes next: adoption, expansion and renewal. Why listen? 🎯 See deal reg differently: It’s not about protecting a deal—it’s about creating a foundation for mutual investment and customer value. 💰 Hear the real-world impact: Get inside the deals where partnership helped turn stalled opportunities into wins and competitive takeouts into future growth. 🚀 Think beyond the PO: Discover why the biggest value may come after the deal, when Cisco and partners have the resources and trust to drive adoption, expansion and long-term success. Because when you sell together, you don’t just win the deal—you build what comes next. 🎧 Tune in to the latest episode and let’s make shift happen. #CiscoShiftHappensPodcast

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