Ecommerce Playbook: Numbers, Struggles & Growth8 Sep

The Service That Turned a Brand's Worst Summer Into Its Best.

CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Richard Gaffin sits down with Roberto Fink, Profit Engineer at CTC, to break down exactly how the service works and why every brand that has signed up has seen at least one meaningful unlock.

In this episode:

What Marketing Moments is and the COAL framework behind it (Content, Offer, Acquisition funnel, Landers)
What each brand gets: 2 marketing moments per month, 1 landing page + 20-25 creatives each
How the program evolved from calendar-event hooks to evergreen offer testing year-round
The 100% hit rate: every enrolled brand has unlocked incremental spend, better efficiency, or higher AOV
Why CTC's view of a brand's P&L and margin profile lets it engineer offers that improve margin AND unlock higher CPA bids
The men's grooming brand that had its first ever profitable summer, with offer campaigns driving 75% of account spend

Show Notes:

Go to https://bit.ly/4cbihFx to Claim $25,000 in Lutiq platform credits
Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

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