Do Good Conversations September 8, 2026 - Brian Hoyt

What if a window cleaning business could be about something much bigger than clean windows? This week, we sit down with Brian Hoyt, founder of Poor Man Window Cleaning, to talk about a journey that began at one of the lowest points of his life—and ultimately became a lesson in how business can be used as a force for good. After a devastating hit-and-run motorcycle accident left Brian injured, unemployed and struggling to get by, he started knocking on doors with little more than a bottle of window cleaner, some paper towels and a willingness to work. That humble beginning eventually became Poor Man Window Cleaning, a Boise business that has now been serving the community for more than two decades. Brian's story is about building a business that creates relationships, gives people their time back—and creates opportunities to give back to the community. And then there's the soup. Brian has made a remarkably simple commitment: spending $100 a week making and giving away soup as a way of helping people. So how does a window cleaner arrive at the idea that business can be a vehicle for generosity? What can a willingness to serve teach us about creating a life of purpose? This week, Brian Hoyt joins us for a conversation about entrepreneurship, adversity, generosity—and how sometimes the simplest things can change a life.

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