Contextual Messaging is the New CX Gold Standard, MMDSmart Explains
CX Today14 Sep

Contextual Messaging is the New CX Gold Standard, MMDSmart Explains

Are your customers getting joined-up conversations, or are they starting from scratch every time they contact your business? In this CX Today interview, Nicole Willing speaks with Karen Krivaa, Chief Marketing Officer at MMDSmart, about why so many businesses are still struggling to turn omnichannel ambition into real execution. Krivaa explains why fragmented systems, disconnected customer data, and poorly integrated messaging tools are holding organizations back. Findings from MMDSmart’s s...

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Episoder(544)

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27 Aug 14min

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