Do QR Codes Actually Improve Engagement (with Adam Parry from Event Tech Live) | Ep. 6

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🔗 Links / Resources Mentioned

1. Adam Parry LinkedIn
2. Event Tech Live
3. Confex (UK Event)

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When trade show booths get busy, exhibitors often lose potential leads who are not willing to wait ten or fifteen minutes to speak to a staff member. Host Kristin Nagle discusses this missed opportunity with Adam Parry, the founder of Event Tech Live. They address a specific listener's question about whether QR codes are effective tools for engagement or merely a "techie" aesthetic choice.

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Adam argues that while many people use them incorrectly, they are vital for capturing the attention of passersby. He explains why linking a code to a generic homepage is a waste of time and proposes a better strategy using curated content. Listeners will learn how to use digital tools to act as a safety net for engagement when the booth is crowded.

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👤 Guest Bio

Adam Parry is the co-founder of Event Tech Live (ETL) and the editor of Event Industry News (EIN). With over 15 years of experience in the sector, he moved from print media to become a leading voice on digital innovation. Adam also co-founded the Event Technology Awards and Event Sustainability Live, working to connect organizers with technology providers to support the "long game" of ROI and relationship building.

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✅ The Event Question

Felicia from Las Vegas asks: "Have QR codes actually improved booth engagement or do they just look techie?"

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📌 What You’ll Learn

1. Why a busy booth is often a missed opportunity for attendees who want quick answers.
2. How to use QR codes to provide immediate value without requiring a staff conversation.
3. The major mistake exhibitors make is linking codes to general websites or landing pages.
4. Examples of "curated valuable content" to offer, such as industry reports or cheat sheets.
5. How to use high-value incentives like holiday sweepstakes to encourage a scan.
6. Strategies to capture attendee data and build a pipeline through digital forms, even when staff are occupied.

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🎭 The Ridiculous Question

Question: What is your favorite controversial food opinion?

Answer: Adam puts salt and vinegar on his pancakes, a savory twist on the traditional British style.