The Wine CEO Episode #212: Is California Growing the Wrong Grapes?

What if the future of California wine isn't Cabernet Sauvignon or Chardonnay—but grapes like Sangiovese and Vermentino?

In this episode of The Wine CEO Podcast, I sit down with Dan Fitzgerald, winemaker at AVIVO Wines in Lodi, California, to talk about how a changing climate could reshape what we grow and drink. AVIVO is taking a different approach to California wine. Their wines are made from climate-adapted Mediterranean grape varieties, grown using certified organic and regenerative practices, and made with just TWO ingredients: organic grapes and a small amount of sulfur dioxide.

Dan and I discuss:

1) What makes a grape variety "climate-adapted" 2) What sustainable, regenerative, organic and Biodynamic wine mean for AVIVO 3) Why AVIVO wines contain only two ingredients 4) Why Mediterranean varieties like Sangiovese and Vermentino make sense in Lodi 5) How California wine culture may evolve in the years ahead

If you've ever wondered what's actually in your bottle of wine, whether sustainable wine tastes different, or what California wine might look like in the future, this episode is for you.

WATCH this episode on my YouTube channel: https://youtu.be/UJdBsR-a_e8

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Today's Guest:

Dan Fitzgerald

AVIVO Wines

https://avivowines.com/

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