Why High Performers Wish They'd Enjoyed It More

What do you actually feel when you win? Jake and Damian explore one of the strangest patterns they've noticed across more than 400 High Performance conversations: so many people reach the top of their mountain, only to wish they'd enjoyed the climb a little more.

Damian unpacks the hedonic treadmill and arrival fallacy, and asks what we're actually optimising our lives for when every achievement simply moves the goalposts. Because if the next win is always more important than the one you've just achieved, when do you ever get to enjoy where you are?

Along the way you'll hear Rio Ferdinand on winning the Champions League and immediately asking who Manchester United were signing next; Jonny Wilkinson on discovering that years of suffering had only created stronger habits of suffering; Stephen Hendry on being back at the practice table the morning after winning; Jill Scott on putting the process ahead of the result; Dan Carter on the one word he wrote in his notebook before a World Cup final: "enjoy"; Ryan Yates on his laid-back cousin who has no desire to achieve more; and Ali Abdaal on the question we should all ask ourselves: would you fast-forward through your life?

Winning matters. But so does being there for it.

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