EP:17 - Branding + design: What creatives really think about Canva, with Jessica Hocking.

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand). Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding. Whether you're a seasoned designer, just starting out, perhaps you work in a brand, or are just starting your own - in this episode Jessica shares her invaluable insights on the essentials of creating a strong brand identity. Jess shares three pieces of advice for someone looking at starting a brand from a design point of view, and we also explore the controversial topic of Canva - its pros, cons, and what professional creatives really think about this popular design tool. Tune in for expert advice, practical tips, and an engaging discussion that will inspire and inform your next design project. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Connect with Jess Hocking on LinkedIn: https://www.linkedin.com/in/jesshocking/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby