EP:18 (Part 1) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market. If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product. Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand. The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15) Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala Chloe on IG: https://www.instagram.com/gochlo_pilates/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby