EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby