Saying no to business: The hard call behind Centra's fashion-only focus
What happens when an agency spins its internal tooling into a software company built for one vertical only?Jenna Holcombe tells Bryan how a hard call to focus exclusively on fashion, made around 2019,...
24 Sep 41min
Why the AI moment of discovery is retail's next Google ZMOT
What if the biggest AI opportunity for retailers is knowing where not to automate? Chris Parsons, VP of Partner Growth and Marketing at Hale, spent 25 years inside retail at Walmart Canada, Ren's Pets...
9 Sep 33min
How ad platforms shifted from buying audiences to buying outcomes
Meta's algorithm started rewarding new creative volume, and the industry treated it as a race to publish more. Vincent Bourzeix, Founder and CEO of Superbolt, saw the problem coming.Vincent walks Brya...
26 Aug 45min
Why over-personalizing your site dilutes your brand story
With nearly two decades in e-commerce and stints at Victoria's Secret, Bed Bath & Beyond, The Children's Place, and Foot Locker, Laurie Falletta brought something most e-commerce leaders don't have wh...
12 Aug 38min
Why unit economics decide how fast Bloom & Wild can expand into new gifts
Charlotte Langley built Bloom & Wild's retention engine by paying close attention to complaints too small to register as data, like customers who wanted out of Mother's Day marketing entirely.She tell...
29 Jul 41min
From 1% to 11% brand awareness: how WeCook built a brand worth caring about
What does it actually take to build a brand that earns permission to expand into retail, land cultural partnerships, and grow aided awareness from 1% to 11%? Matthew Morein, Senior Director of Brand a...
13 Jul 40min
How Summersalt built a swimwear brand from 10,000 body scans
Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library stil...
1 Jul 38min
