Curiosity Over Code: AI Adoption for Non-Technical Teams

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Peter Pilarski, Founder, Tourism AI Network; President, CIPR Communications, talks with Kendel Lavallee, Director of AI Adoption and Visibility at Tourism AI Network and a finalist for Woman of the Year in AI at the 2026 Stevie Awards for Women in Business. Neither of them calls themselves a technical person, and that turns out to be the point. The tools now run on plain language, good instructions and judgment, and the work is shifting from doing tasks to designing loops and approving what comes out.

Topics covered:- Why curiosity, judgment and agency matter more than a technical background- How agentic AI came together, from chatbots and reasoning models to the harness- The difference between a task and a loop, and where agents fit inside one- What has to be in place first: a team account, an AI policy, a knowledge base and written processes- Field notes from tourism training rooms, and why confidence can dip as AI use grows

Read the full blog here.

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