27: Jonathan Singer, GuidePoint Security
dnsUNFILTERED12 Mai 2025

27: Jonathan Singer, GuidePoint Security

Jonathan Singer from GuidePoint Security discusses the intricacies of the cybersecurity channel, emphasizing the importance of relationships, trust, and strategic partnerships. He shares insights on how the sales landscape has evolved, the role of vendors and resellers, and the emerging trends in cybersecurity, particularly the impact of AI and the significance of the CVE database.Chapters00:00 Understanding the Channel in Sales04:16 Evolving Cybersecurity Sales Strategies08:19 Navigating Vendor Relationships10:28 The Role of Trust in Channel Partnerships13:41 Who Buys Through the Channel?16:10 The Matchmaker Role of Resellers18:47 Scaling Through Relationships20:53 Common Missteps in Channel Sales23:21 The Human Element in Cybersecurity Sales26:21 Building Trust and Authenticity in Sales28:45 The Importance of Technical Knowledge in Sales31:55 Emerging Trends in Cybersecurity41:16 The Critical Role of the CVE Database45:52 Future of Cybersecurity News and Insights

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Episoder(55)

55: Thr3at Hunt3r, Brian Hein

55: Thr3at Hunt3r, Brian Hein

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54: What is GTM Engineering? Ben Holley

54: What is GTM Engineering? Ben Holley

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25 Mai 54min

53: Unlock Your AI, Jiquan Ngiam

53: Unlock Your AI, Jiquan Ngiam

Chat with Jiquan Ngiam, the mind behind Mint MCP, as he breaks down the rise of multimodal AI, the next wave of APIs, and how to safeguard enterprise AI with automation and security. In this talk you’...

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52: Everybody's a Target, Noel Bradford

52: Everybody's a Target, Noel Bradford

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27 Apr 1h 8min

51: AI Governance, Kuba Szarmach

51: AI Governance, Kuba Szarmach

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13 Apr 42min

50: DrZeroTrust, Dr. Chase Cunningham

50: DrZeroTrust, Dr. Chase Cunningham

GET READY TO REDEFINE CYBERSECURITY WITH DR. ZERO TRUST In episode 50 of dnsUNFILTERED, host Mikey Pruitt brings on industry legend Dr. Chase Cunningham, aka Dr. Zero Trust, to dive into the future of...

30 Mar 55min

49: LLM Friendly, Vincent Roberts

49: LLM Friendly, Vincent Roberts

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16 Mar 53min

48: Dark Arts of BGP, Brian Wilson

48: Dark Arts of BGP, Brian Wilson

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2 Mar 45min

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