The Clicks Lie

If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions.

In this episode:

Why the click-based funnel made sense for a while — and exactly when it broke
How Google, Instagram, LinkedIn, TikTok, and X all quietly started hoarding traffic
What "dark social" is, and why it's a bigger deal than most teams realize
Why AI tools like ChatGPT are the next frontier of zero-click — and what that means for your brand
The 95/5 rule: why optimizing for conversions means ignoring 80% of your future buyers
Amanda's own story: how she grew from 1,000 to 100,000+ followers without ever spending a dime

Key insight from this episode:

"When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."

This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com.

This episode was edited by Share Your Genius (shareyourgenius.com)

Learn more about Zero Click Marketing and Amanda Natividad:

zeroclickmarketing.co
amandanat.com
Follow @amandanat on LinkedIn and Instagram

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Episoder(43)

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