Why Better Attribution Won’t Fix Your Measurement Problem

Hi friend! Are ya new here? Fear not. In this short episode which was inspired by desire to explain my job to my mom, I break down all things zero-click for the non-marketers and non-chronically-onlin...

10 Nov 8min

What even is content marketing in the zero-click world? Spoiler: it looks a lot like PR, YouTube, and social media.Amanda Milligan, who leads YouTube strategy at Semrush, joins me to talk about what s...

3 Nov 39min

What makes a book worth reading, remembering, and recommending?Ben Putano, founder and CEO of Damn Gravity (and Rand’s and my publisher!), explains why books might be one of the most powerful marketin...

27 Okt 34min

I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argues that if you can convince a user to buy, you can c...

20 Okt 29min

Rand Fishkin (my co-author!)  is back on the show for a special episode about our new book, Zero Click Marketing.We talk about what surprised us while recording the audiobook, and some of the Zero Cli...

13 Okt 39min

Marketing keeps changing. But good marketing? Not so much.Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms cha...

6 Okt 27min

Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is when Josh explains how ReferralRock turns its existin...

29 Sep 39min

Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may...

22 Sep 52min