Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds. [00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs. [01:39] The results of the survey we did on how marketers are allocating their 2023 budgets. [03:19] Why companies want their advertisements to be measured and profitable when they can. [04:10] The importance of having a balance in the understanding of brand and performance. [05:36] Why do you need to keep in mind that everything can be measured when handling marketing? [05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter! [06:13] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Stay up to date with our newsletter: https://www.marketingschool.io/newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.