Magnus Olsson: Play’n GO Deep Dive
NEXT.io Podcast21 Des 2023

Magnus Olsson: Play’n GO Deep Dive

🎙 NEXT.io Podcast #166 with Magnus Olsson, CCO at Play’n GO. 🚨 Embark on a captivating journey through our newest episode! Join your host, Pierre Lindh, as he delves into a compelling conversation with Magnus Olsson, where they unravel the intricacies, explore challenges, and forecast the future of Playn’ GO amidst the ever-evolving iGaming landscape. 🎧 ⏰ Timestamps: 00:00 - Haas F1 Partnership 03:35 - Formula 1 as B2B Sponsorship 09:20 - Sitting Out on ICE 12:46 - Play N Go As Acquisition Target 16:30 - Key Role of US Market Entry 20:15 - Pros and Cons of Going Public Trading 21:16 - US vs. European Market Differences 28:35 - Magnus's thoughts on competing companies 32:06 - The Role of Core Games in Company Strategy 37:51 - Potential to Live Casino Expansion 40:14 - Growth through M&A 44:12 - Play N Go Music 48:48 - Company Growth Over the Years 58:18 - Refraining from using bonuses 1:06:37 - Magnus’s Favorite Game Studio 1:09:46 - Outlook for Play N Go’s future 💼 ABOUT Magnus Olsson: Play’n GO is one of the largest game producers in the world, leading the industry in providing premium entertainment to regulated casino operators in more than 20 jurisdictions. As the Chief Commercial Officer, Magnus is responsible for carrying the Play’n GO portfolio of games and software to the market. Heading up a growing team including Sales, Account Managers, Support and Integration, his department addresses operators around the world to provide the company’s award-winning products and the best customer experience in the industry. Before joining Play’n GO, Magnus held various Director positions at Juniper Networks and Hewlett Packard and has over 20 years’ of experience in developing, leading and managing international sales teams. Since joining the company, Magnus has grown the commercial team significantly, established a strong position in the Latin American market and helped to establish the company as a de facto leader in Europe, with a special focus on all global regulated markets. _____ This episode of the NEXT.io Podcast is hosted by Pierre Lindh, Co-Founder/MD at NEXT.io, and is brought to you by: Pragmatic Play – Industry-leading content provider.

Episoder(468)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s customers keep on returning for more.

2 Des 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming.

27 Nov 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowering operators to make agile, data-driven Decisions for informed media investing and customer acquisition to unlock hidden revenue and boost return on investment. When he’s not in the office Allan can be found spending time with his wife and three sons enjoying the outdoors, off-roading or catching a football game.

19 Nov 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded Internet Vikings - a premium provider of hosting and related services with the focus on iGaming. As a founder and a member of the Board Rickard is also involved in Holm Security working with IT security and Wincher working with Google Analytics. Rickard believes in the key role of proactivity. Only those who are ready to deliver customers more than they expect can expect success and growth.

4 Nov 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed up for Ladbrokes.

30 Okt 202033min

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

CEO at Betsson AB and President Born in 1965, residence Stockholm, Sweden. Employed in the Group since 1991. Board member 2011-2018. Chairman of the Board 2011-2015 and 2016-September 2017. Previously CEO and President 1998-2011 and July 2015-February 2016. Other assignments: Board Member in Net Entertainment NE AB (publ), Nya Solporten Fastighets AB, Mostphotos AB and several companies within the Betsson Group. Background: Long experience from the gaming industry, both offline and online gaming, such as founder of Net Entertainment and CEO and President of Cherryföretagen. Education: Master of Scence, Engineering from the Royal Institute of Technology (KTH), Stockholm.

26 Okt 202039min

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

Kristoffer Cassel is the co-founder and CEO of Regily and has been part of several of Europes most successful tech companies. Before founding Regily Kristoffer were VP product and the inventor behind a majority of Klarnas global patents. As a keen innovator, he is a true believer that creating simplicity from complex technology is the most rewarding thing there is. Regily is applying advanced technologies to make it enjoyable for users to sign up for new services online. The company was founded in January 2017 by Kristoffer and Alexey Kuznetsov and is on a mission to fix one of the truly broken processes of the web. The solution allows users to control their data while making great services grow faster.

23 Okt 202058min

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

Georg Westin is the largest owner and the founder of Hero Gaming, a company with roots in gamification of the gabling world and runs multiple successful brands such as Casino Heroes, Speedy Spel, Boom Casino and CasiTabi. Georg is previously co-founder of Casumo and CTO at Betsson and Betsafe. Georg is also a successful investor in digital startups via his company Maxify.

16 Okt 20201h 6min

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