308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(844)

619 | News from the EDGE | Week of 8.22.2023

619 | News from the EDGE | Week of 8.22.2023

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have conce...

23 Aug 202339min

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navi...

18 Aug 202344min

617 | News from the EDGE | Week of 8.14.2023

617 | News from the EDGE | Week of 8.14.2023

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after fu...

15 Aug 202338min

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Real...

14 Aug 202338min

615 | News from the EDGE | Week of 8.7.2023

615 | News from the EDGE | Week of 8.7.2023

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. ...

10 Aug 202338min

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for ...

7 Aug 202337min

613 | News from the EDGE | Week of 7.31.2023

613 | News from the EDGE | Week of 7.31.2023

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to ha...

3 Aug 202345min

612 | Navigating Generative AI w/ Dr. Pete Meyers

612 | Navigating Generative AI w/ Dr. Pete Meyers

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algo...

2 Aug 202343min

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