308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(844)

611 | News from the EDGE | Week of 7.24.2023

611 | News from the EDGE | Week of 7.24.2023

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610 | Google Generative AI w/ Glenn Gabe

610 | Google Generative AI w/ Glenn Gabe

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609 | News from the EDGE | Week of 7.17.2023

609 | News from the EDGE | Week of 7.17.2023

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608 | Tracking the SERP Features w/ Glenn Gabe

608 | Tracking the SERP Features w/ Glenn Gabe

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14 Jul 202342min

607 | News from the EDGE | Week of 7.10.2023

607 | News from the EDGE | Week of 7.10.2023

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that...

12 Jul 202339min

606 | International Culture, Diversification & SEO w/ Gemma Houghton

606 | International Culture, Diversification & SEO w/ Gemma Houghton

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when e...

10 Jul 202341min

605 | News from the EDGE | Week of 7.3.2023

605 | News from the EDGE | Week of 7.3.2023

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. P...

6 Jul 202337min

604 | News from the EDGE | Week of 06.26.2023

604 | News from the EDGE | Week of 06.26.2023

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie th...

28 Jun 202336min

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